Have you read the BBC web-pages lately - the language there is awful.
Here is an example:
"Our problem we need help - communication, radios, we need weapons,"
What the hell is this: "our problem we need help"
So, the proper sentence is: Our problem is that we need help - simple as that, just a few more punches on the key-board, two more words. Big deal - ah? Yeah, big deal actually.
I see the same nonsense happening on Swiss and German news outlets, degrading my present status quo of a human being to the level of a Neanderthal cave citizen.
Language does matter - have no doubt about it. What has this to do with Sardines? Well, I opened a can today, I suppose they where from Portugal, tasted a chunk, but it wasn´t that grand, tasted like bait to me.
Sometimes bait is the only way to go, but not always.