How to inflate religion

ROME (Reuters) - Catholic nuns and priests in Italy are following their flocks to the beach this summer, establishing an inflatable church and a beach-convent in the sands to lure sunbathers.
The 30-metre (98 ft) long blow-up church -- staffed by priests ready to take confession -- will debut on Saturday on the Adriatic coast in the Molise region, an organizer said. (end of quote)
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Has religion become an inflatable blow up doll now? I guess the time has passed away when building faith was done stone by stone, like seen on this picture of Chartres, France. I am not a vivid churchgoer myself, and I do not cling to particular denominations. But "blow-up-churches" on the beach to convert sun-bathers is a bit over the top of my head.

"Ohh, the incense smells like vinal today, sorry about that. But we have this freshly blessed Adriatic sea water and it will wash away all your sins. Please come in barefoot, we do not wish to see a punctured hole in our blow up church. The spirit will not come, when the air deflates. You are serious about your faith, you must be on a beach pilgrimage. Your tan is vivid, don't loose true color. Better get married now, before you get the baby "

I could go on and on ...

Man, I fell asleep one day on a beach in Southern France, woke up the next morning with the rising sun, my body all covered with dew and salty air, slowly warming up to a beautiful day. That was the time, when God kissed me! (or vice versa, can't remember...)